Hi there! I’m Anna, a busy mom of two, pasta enthusiast, and the heart behind einsrecipes. I started this journey out of pure necessity: getting my kids to eat their veggies felt like a daily battle, so I decided to turn mealtime into a fun, stress-free family affair.

“Food is the ingredient that binds us together.”

My Mission

At einsrecipes, I believe:

  • Simplicity: Delicious meals with 5–10 ingredients or fewer.
  • Speed: Weeknight dinners ready in 30 minutes.
  • Joy: Colorful, playful dishes that kids actually ask for seconds of.

Core Values

  1. Nutrition First
    I source fresh, seasonal ingredients—and sneak in extra veggies whenever possible.
  2. Creative Play
    From rainbow pasta to storybook pancakes, I love adding a dash of whimsy.
  3. Family Bonding
    Cooking together is about more than food—it’s about making memories.

My Story

I began cooking experiments as a college student, but it wasn’t until my eldest refused every meal that I discovered the power of “sneaky veggies.” A hidden spinach smoothie evolved into carrot-infused mac and cheese, and soon my friends were begging for my secret recipes. In 2016, I launched einsrecipes to share these life-changing tips with families everywhere.

Behind the Scenes


“Our kitchen doubles as a playground—taste testing mandatory!”

Every single week looks like this:

  • Morning: Brainstorming new ideas over coffee.
  • Afternoon: Filming step-by-step recipe videos (more on that soon!).
  • Evening: Family meal “focus group” (the toughest critics around).

What You’ll Find Here

  • Quick & Easy Recipes for busy weeknights
  • Healthy Hacks to boost nutrition without sacrificing taste
  • In-Depth Guides (grab our free e-book “10 Make-or-Break Recipes”)
  • AI-Powered Videos to walk you through every chop and stir

Join the Community

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